FMCG market expansion advisory | Russia - CIS - ASIA
Russia Market Entry & International Expansion Advisory & Embedded Execution
Strategic and operational support for international FMCG producers entering Russia — and for Russian producers entering CIS and global markets. Market access · Retail · Distribution · M&A support· Exit strategy
为进入俄罗斯市场的国际快速消费品生产商提供战略与运营支持：市场准入 · 零售 · 分销 · 并购支持 · 退出策略
Aleksey Korneev & Partners
Background. 22 years as an Executive Leader at Danone, Nutricia, Hochland and KraftHeinz.
Member of the Russian National Association of Corporate Directors - Independent Director.
Proven expertise in market entry and expansion across Russia, CIS, and international markets.
Scaled businesses across Russia, CIS and Asia
I solve tough expansion challenges that internal teams struggle with.
My team — high-level practitioners from global FMCG leaders, with deep expertise in Marketing & Category Management, Sales, Legal & Compliance, M&A, GR, and Regulatory Affairs.
We solve your complex challenges precisely and work effectively with your internal teams.
背景：在达能、纽迪希亚、豪克兰和卡夫亨氏担任高管领导职务长达22年。
俄罗斯国家公司董事协会会员 - 独立董事。
在俄罗斯、独联体及国际市场拥有丰富的市场准入和扩张经验。
成功拓展了俄罗斯、独联体和亚洲的业务规模。
我致力于解决内部团队难以应对的棘手扩张难题。
我的团队由来自全球快速消费品领导者的资深专家组成，他们在市场营销与品类管理、销售、法律与合规、并购、政府关系和监管事务方面拥有深厚的专业知识。
我们能够精准地解决您面临的复杂挑战，并与您的内部团队高效协作。
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- Market Entry & Go‑to‑Market Strategy
- Full‑cycle launch plan: portfolio strategy, category positioning, competitive pricing architecture.
- Business Development & Category Management
- Shopper insights, assortment optimization, trade marketing ROI analysis.
- CIS Market Expansion
- Entry strategies for Kazakhstan, Belarus, Uzbekistan and other CIS countries.
- GTM
- Key Account Acquisition & Negotiations
- Direct engagement with federal retail chains (X5, Magnit, Lenta, etc.) and strategic distributors.
- Distribution Network Development
- From partner scouting to contract signing and performance monitoring.
- Foodservice Channel Development
- Go‑to‑market strategy for HoReCa and B2B segments.
- Independent assessment
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- Certification & Compliance
- Full support for TR CU (EAC) declarations, GOST certification, labeling requirements.
- Product & Packaging Localization
- Adaptation of packaging, labels, and branding to Russian regulations and consumer preferences.
- Logistics & Cross‑Border Payments
- Supply chain setup and payment solutions for China, Vietnam → Russia
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- Deal & Partnership Facilitation
- M&A support, joint venture (JV) structuring, investment partner matching.
- Valuation. Investment review
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- Export Market Advisory
- Helping Russian FMCG brands enter Asian and CIS markets: distributor search, product adaptation, contract negotiation.
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- Экспансия новых рынков для Российских производителей
- Помощь в построении эффективных систем для бизнеса в странах СНГ
Key Benefits of Working with Us
- Cost‑Efficient Access to Expertise Without Expanding HeadcountYou gain deep industry and functional expertise without the need to hire additional in-house staff. No costs associated with recruitment, onboarding, benefits, infrastructure, or long‑term employment commitments. You pay for outcomes, not for team maintenance — a model whereby your budget is directed toward solving the business challenge rather than sustaining internal structures.
- Broad Pool of Practitioner‑Experts Across Industries and SectorsAt your disposal is a team of senior‑level specialists with experience at major international corporations (FMCG, manufacturing, retail) and within government institutions (regulatory affairs, compliance, GR). This is cross‑industry expertise that cannot be assembled within a single organization.
- Objectivity, Independence, and TransparencyWe are not constrained by internal politics, departmental agendas, or product‑driven KPIs. We deliver unbiased diagnostics, transparent methodology, and no hidden commercial interests. For business owners and boards of directors, this degree of objectivity is an essential prerequisite for sound strategic decision‑making.
- Independence as a Structural Advantage for Shareholders and Business OwnersAbsence of conflict of interest. Recommendations are aligned with long‑term enterprise value, not the career interests of internal management. An independent perspective is not an option — it is a mandatory requirement for high‑stakes decisions.
- Flexibility — We Solve Any Challenge, However Broad or NarrowWe operate without rigid service menus or predefined limitations. Whether you require a full‑scale market entry, a complex cross‑border transaction, or a highly specific issue — such as sanctions compliance, regulatory exceptions, joint venture structuring, or any other non‑standard challenge — our engagement model adapts to you. We address both comprehensive transformations and discrete, narrowly defined problems with equal precision. As your needs evolve, so do we.
- Seamless Integration — We Work Inside Your Teams, Amplifying Rather Than ReplacingUnlike traditional consultancies that operate as a black box, we embed ourselves into your existing structure. We listen, learn your internal dynamics, and bring our expertise precisely where it adds value — without disrupting workflows, creating friction, or triggering resistance from your people. We strengthen your team from within, helping them achieve more with our specialized knowledge, and then step away once the goal is reached. No dependency, no hand‑holding — just efficient collaboration.
Contact with us
7-911-777-93-89
consult@korneevandpartners.ru
consult@korneevandpartners.ru
Moscow, Leningradskiy prospect, 39
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